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Improving Ad Performance with Dynamic Creative Optimization
January 15, 2024

One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...

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Improving Ad Performance with Dynamic Creative Optimization
Креативные инновации
Improving Ad Performance with Dynamic Creative Optimization
15 Jan 2024Nikita Shrivastava
Креативные инновации
Improving Ad Performance with Dynamic Creative Optimization
One thing digital marketers can’t stand is underperforming ads. And we’ve all been there. Sometimes it could be because your bidding isn’t competitive enough to get sufficient impression volume, or...
Ad Creative Excellence: Choosing Ad Formats
Креативные инновации
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
02 Aug 2022Nikita Shrivastava
Креативные инновации
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
Привлечение пользователей
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
15 Oct 2021Nikita Shrivastava
Привлечение пользователей
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Video Retargeting Ads for Success
Креативные инновации
Video Retargeting Ads – Optimizing Your Campaign For Success
16 Apr 2020Nikita Shrivastava
Креативные инновации
Video Retargeting Ads – Optimizing Your Campaign For Success
Smartphone users have an abundance of choices when it comes to apps. While new user acquisition is not a cakewalk, it is even more challenging to retain those users and...