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Playable Ads That Convert: Stats and Strategies for Mobile Game Success
April 16, 2025

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...

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RT and CTV Trends 2025
App Retargeting
Top Retargeting and CTV Trends for 2025
25 Mar 2025Garima Batra
App Retargeting
Top Retargeting and CTV Trends for 2025
Business of Apps’ research found that 77% of daily active users churn within three days of install. What can app marketers do to mitigate this? Retention-focused retargeting strategies that don’t...
Programmatic Advertising for Food Delivery Apps
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
18 Aug 2021Lauren Heineck
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...