We recently had a chat with Isha Verma, our Senior Sales Executive and had a conversation about building a successful sales career in Ad Tech and working in the Ad Tech industry. Read on to learn more about the great insights Isha has shared with us:
Sales and Advertising are intriguing fields to work in. What sparked your interest in this profession and how did you get started?
Sales and advertising are indeed very interesting fields. What drove my interest in them was my admiration for Steve Jobs. As a young girl, when I first came across Steve Jobs and his work, it really fascinated me. I saw the first Apple Launch event when I was 12 years old, and since then, all I wanted to do was be like him. Steve Jobs was the best Marketer/Salesman there ever was; his work made me perceive marketing as an artistic pursuit.
Since then, I spent my time understanding marketing strategies for various products across the globe and have grown more and more fond of this field. It was natural for me to choose a career that resonated with my interest in knowing about these successful companies that are making a difference in this world and being able to closely work with them. Hence, I started in the Ad Tech industry, and my curiosity from the very beginning to know all about brands, products, and what makes them successful has continuously grown my interest and expanded my knowledge in the field.
As a Senior Sales Executive at RevX, what does a typical day in your life look like?
I usually start my workday with a 10-minute meditation session before checking my incomplete tasks from the previous day. After that, I have a brief chat with my colleagues on Slack and greet them with a good morning. Our sales team collaborates and shares ideas over Slack.
Then, I move on to some important reporting processes. We also use various tools to stay updated with the latest industry trends and discuss interesting strategies that growing applications are adopting.
The most interesting part of my day is connecting with marketers across various industries to learn about their needs and goals, and how RevX can help them achieve their objectives.
What is the most exciting aspect of working in the AdTech industry and specifically at RevX?
The industry is very interesting due to its versatility and adaptability to technology. If you have a knack for understanding trends, and consumers’ responses to products, you can gain a clearer picture of the world we live in.
However, marketers often face problems when it comes to aligning the best technology with their goals, and that is something that we at RevX solve seamlessly. RevX offers a sophisticated product that is unique and highly compatible with global markets; it makes an employee feel that they are making a meaningful impact and drives the team as a whole with a clear mission. Additionally, RevX is a transparent product, which is crucial for a sales professional as it makes conversations easy.
How is the Indian AdTech market different from other markets when it comes to sales?
The main difference between the Indian and international markets lies in the perception of Adtech by marketers. I would say international markets are more evolved and data-oriented, with a more in-depth understanding of metric formation.
On the other hand, because of its vastness, the Indian market has a pool of advertisers with different and varied interests. I think the market’s openness to retargeting and orientation towards transparent and authentic advertising need to grow in various segments.
In hindsight, what advice would you give your younger self starting out in sales?
Be open to learning everything about what you are Selling, it will refine and polish your understanding. Making content more helpful to the professionals who trust your product and will create a greater impact.
What is one thing you wish you had known before entering the AdTech industry that could have helped you navigate it better?
Sometimes, the most used brands in the market, have one of the most complex advertising strategies that makes it is even more difficult to formulate a strategy for them. RevX has taught me a lot about this; they are very detail-oriented and data-driven with their strategies.
How do you unwind after a long day in Sales?
It usually starts with a very interesting crime thriller on Netflix, followed by a walk with my dog.
Interested in joining our RevX team? We’re hiring!
Lauren Heineck
