1.3X – Improvement in Conversion Rate
2.8X- Increase in monthly Conversions

1.7X -Drop in CPA

See how we drove game-changing results for First Games.

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How First Games tripled their monthly conversions with RevX

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Incrementality Testing Guide

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Connected TV

The Rise of CTV
New Opportunities for App Marketers

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2024.10.14Nikita Shrivastava
Connected TV

The Rise of CTV
New Opportunities for App Marketers

With the ubiquity of smartphones as part of our everyday life, marketing is constantly evolving to keep up, and changing how brands engage with their audiences in real time and...
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App Retargeting

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

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2024.05.01Nikita Shrivastava
App Retargeting

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

RevX at Mobile Apps Unlocked (MAU) Vegas 2024 RevX at Mobile Apps Unlocked (MAU) Vegas 2024 Our team is fresh off our “MAU-cation” at MAU 2024, a premier event for...
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Behind the Scenes

Exploring Vietnam’s Thriving AD Tech Market: An In-Depth Discussion with Nick Ha

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2024.04.22Hansika Sana
Behind the Scenes

Exploring Vietnam’s Thriving AD Tech Market: An In-Depth Discussion with Nick Ha

We recently had a chance to interview Nick Ha, our Senior Sales Manager - SEA. It was an exciting conversation revolving around Vietnam’s thriving market and Nick’s extensive experience working...
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Behind the Scenes

Successful Sales in AdTech with Isha Verma

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2023.12.29Hansika Sana
Behind the Scenes

Successful Sales in AdTech with Isha Verma

We recently had a chat with Isha Verma, our Senior Sales Executive and had a conversation about building a successful sales career in Ad Tech and working in the Ad...
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Banner_1920X500_2
App Retargeting

Mobile Games Advertising 2021: Spend, Partners, ROI, iOS 14.5, and SKAdNetwork

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2023.08.01Shivani Salhotra
App Retargeting

Mobile Games Advertising 2021: Spend, Partners, ROI, iOS 14.5, and SKAdNetwork

What do successful mobile gaming companies do differently? How do the best mobile game apps win? How are mobile game developers attacking the iOS and Android segments of the mobile...
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Headshot of Prabhpreet, Our RevOps and Sales - Manager
Behind the Scenes

Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

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2023.05.08Shivani Salhotra
Behind the Scenes

Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

Prabhpreet is our Manager, Revenue Operations & Sales. He leads the RevOps function, working closely with the senior team to maximize revenue. This week, we sat with him to understand...
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A photograph from the panel discussion. In picture; ( L to R) Pratik Kumar, Associate Director - UA And Partnerships, Martje Abeldt, CEO, RevX
Privacy

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

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2023.05.01Shivani Salhotra
Privacy

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
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Blog banner for Behind the Scenes featuring Tomohisa Akiba
Behind the Scenes

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

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2023.04.12Shivani Salhotra
Behind the Scenes

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
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IPL 2023 Advertising Strategies: blog banner image
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

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2023.04.06Shivani Salhotra
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
Read More
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

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2023.03.26Shivani Salhotra
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
Read More
Blog banner highlighting ramadan app usage trends and opportunities.
App Retargeting

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

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2023.03.22Shivani Salhotra
App Retargeting

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
Read More
Blog banner featuring our account manager for Southeast Asia.
App Retargeting

Building Resilient Relationships in the SEA market – An Interview with Yiwen

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2023.03.21Shivani Salhotra
App Retargeting

Building Resilient Relationships in the SEA market – An Interview with Yiwen

Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
Read More
Blog banner symbolizing new beginnings in mobile programmatic advertising.
Programmatic Advertising

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

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2023.02.24Shivani Salhotra
Programmatic Advertising

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Read More
Programmatic Advertising

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

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2023.02.24Shivani Salhotra
Programmatic Advertising

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
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Behind the Scenes

CPM Bargainer for Programmatic Advertising – Behind the Scenes

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2023.02.24Shivani Salhotra
Behind the Scenes

CPM Bargainer for Programmatic Advertising – Behind the Scenes

As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to learn about all things data! Real-time bidding enables advertisers to...
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A banner highlighting the need to ask for transparency in digital advertising.
Programmatic Advertising

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

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2023.02.23Shivani Salhotra
Programmatic Advertising

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Read More
Programmatic Advertising

App Marketing During a Downturn: Set Your Priorities Right

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2023.02.08Shivani Salhotra
Programmatic Advertising

App Marketing During a Downturn: Set Your Priorities Right

Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
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Programmatic Advertising

App Strategies to Navigate the Downturn: Expert Insights

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2022.12.03Shivani Salhotra
Programmatic Advertising

App Strategies to Navigate the Downturn: Expert Insights

Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
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Programmatic Advertising

Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

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2022.11.02Shivani Salhotra
Programmatic Advertising

Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Read More
Mobile Attribution

A Beginner’s Guide to Incrementality Testing

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2022.10.03Shivani Salhotra
Mobile Attribution

A Beginner’s Guide to Incrementality Testing

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
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Behind the Scenes

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

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2022.08.09Shivani Salhotra
Behind the Scenes

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

Our Behind the Scenes @ RevX series showcases our expert team members who work to serve our clients and develop our state-of-the-art programmatic platform. Get to know the faces behind...
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Image of Madhuri DV, INSEA Lead - Campaign Management
Behind the Scenes

Learning and Excelling at Campaign Management with Madhuri Dv

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2022.08.04Shivani Salhotra
Behind the Scenes

Learning and Excelling at Campaign Management with Madhuri Dv

In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
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Creative Innovation

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

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2022.08.02Shivani Salhotra
Creative Innovation

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
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Programmatic Advertising

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

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2022.07.19Shivani Salhotra
Programmatic Advertising

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
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App Retargeting

A Look into Software Engineering with Ashish Kumar

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2022.06.10Shivani Salhotra
App Retargeting

A Look into Software Engineering with Ashish Kumar

In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working on and how it is like to work with a large Engineering...
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Image of Kush Shah, Campaign Manager, RevX
Behind the Scenes

Improving Campaign Execution with Kush Shah

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2022.06.02Shivani Salhotra
Behind the Scenes

Improving Campaign Execution with Kush Shah

Campaign Management is at the core of what RevX does for its clients. We got a sneak peek from Kush at what it takes to manage the campaigns of so...
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App Retargeting

Why it Makes Sense to Invest in App Retargeting During a Festive Season

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2022.02.27Shivani Salhotra
App Retargeting

Why it Makes Sense to Invest in App Retargeting During a Festive Season

A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
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Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

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2022.02.22Shivani Salhotra
Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
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Smartphone surrounded by heart-shaped cutouts. This is a blog banner for a blog talking about app retargeting strategies for valentine's day.
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

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2022.02.07Shivani Salhotra
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
Read More
App Retargeting

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

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2021.11.23Shivani Salhotra
App Retargeting

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
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User Acquisition

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

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2021.10.26Shivani Salhotra
User Acquisition

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Read More
Blog banner highlighting RevX's achievements at the MMA Smarties. It displays the four categories for which RevX was awarded. The campaigns were executed for our client, Swiggy.
App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

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2021.09.30Shivani Salhotra
App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
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Food delivery and technology
Programmatic Advertising

Programmatic Advertising Strategies for Food Delivery Apps

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2021.08.18Shivani Salhotra
Programmatic Advertising

Programmatic Advertising Strategies for Food Delivery Apps

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
Read More
Image representing incremental app growth
Incrementality

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

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2021.08.03Shivani Salhotra
Incrementality

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Read More
Photo representing incrementality test reports
Incrementality

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

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2021.07.16Shivani Salhotra
Incrementality

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Read More
Blog banner symbolizing user acquisition. The image consists of a network of users and an advertiser tapping into it.
User Acquisition

Cracking User Acquisition With the Right Advertising Channels

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2021.07.07Shivani Salhotra
User Acquisition

Cracking User Acquisition With the Right Advertising Channels

In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
Read More
App Retargeting

Full-funnel Programmatic for eCommerce Apps in The Privacy Era

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2021.06.30Shivani Salhotra
App Retargeting

Full-funnel Programmatic for eCommerce Apps in The Privacy Era

This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...
Read More
A picture of the product head at RevX, Partha Kataky
Behind the Scenes

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

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2021.06.21Shivani Salhotra
Behind the Scenes

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
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A picture of the product director at RevX, Pranesh
Behind the Scenes

Data Analysis and Team Work: An Interview with Our Product Director

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2021.05.26Shivani Salhotra
Behind the Scenes

Data Analysis and Team Work: An Interview with Our Product Director

For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
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Blog banner highlighting eCommerce sales
Programmatic Advertising

Programmatic Strategy for eCommerce Apps – eTail Asia Recap

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2021.05.21Shivani Salhotra
Programmatic Advertising

Programmatic Strategy for eCommerce Apps – eTail Asia Recap

Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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View More
Test TV
The Rise of CTV
New Opportunities for App Marketers
Read More
2024.10.14Nikita Shrivastava
Test TV

The Rise of CTV
New Opportunities for App Marketers

With the ubiquity of smartphones as part of our everyday life, marketing is constantly evolving to keep up, and changing how brands engage with their audiences in real time and...
Read More
Connected TV
The Rise of CTV
New Opportunities for App Marketers
Read More
2024.10.14Nikita Shrivastava
Connected TV

The Rise of CTV
New Opportunities for App Marketers

With the ubiquity of smartphones as part of our everyday life, marketing is constantly evolving to keep up, and changing how brands engage with their audiences in real time and...
Read More
Privacy
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
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2023.05.01Shivani Salhotra
Privacy

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Read More
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
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2021.08.03Shivani Salhotra
Privacy

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Read More
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
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2021.10.26Shivani Salhotra
User Acquisition

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Read More
User Acquisition
Cracking User Acquisition With the Right Advertising Channels
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2021.07.07Shivani Salhotra
User Acquisition

Cracking User Acquisition With the Right Advertising Channels

In the game of mobile growth, it all starts with user acquisition. Users are the boon of every app's existence, and to scale them fast and consistently, a paid strategy...
Read More
App Retargeting
RevX at Mobile Apps Unlocked (MAU) Vegas 2024
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2024.05.01Nikita Shrivastava
App Retargeting

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

RevX at Mobile Apps Unlocked (MAU) Vegas 2024 RevX at Mobile Apps Unlocked (MAU) Vegas 2024 Our team is fresh off our “MAU-cation” at MAU 2024, a premier event for...
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App Retargeting
Mobile Games Advertising 2021: Spend, Partners, ROI, iOS 14.5, and SKAdNetwork
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2023.08.01Shivani Salhotra
App Retargeting

Mobile Games Advertising 2021: Spend, Partners, ROI, iOS 14.5, and SKAdNetwork

What do successful mobile gaming companies do differently? How do the best mobile game apps win? How are mobile game developers attacking the iOS and Android segments of the mobile...
Read More
App Retargeting
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
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2023.04.06Shivani Salhotra
App Retargeting

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
Read More
App Retargeting
Programmatic Adoption in Fintech: Challenges and Opportunities
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2023.03.26Shivani Salhotra
App Retargeting

Programmatic Adoption in Fintech: Challenges and Opportunities

The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
Read More
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
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2023.03.22Shivani Salhotra
App Retargeting

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
Read More
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
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2023.03.21Shivani Salhotra
App Retargeting

Building Resilient Relationships in the SEA market – An Interview with Yiwen

Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
Read More
App Retargeting
App Marketing During a Downturn: Set Your Priorities Right
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2023.02.08Shivani Salhotra
App Retargeting

App Marketing During a Downturn: Set Your Priorities Right

Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
Read More
App Retargeting
A Look into Software Engineering with Ashish Kumar
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2022.06.10Shivani Salhotra
App Retargeting

A Look into Software Engineering with Ashish Kumar

In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working on and how it is like to work with a large Engineering...
Read More
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
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2022.02.27Shivani Salhotra
App Retargeting

Why it Makes Sense to Invest in App Retargeting During a Festive Season

A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
Read More
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
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2022.02.07Shivani Salhotra
App Retargeting

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
Read More
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
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2021.11.23Shivani Salhotra
App Retargeting

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
Read More
App Retargeting
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
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2021.10.26Shivani Salhotra
App Retargeting

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Read More
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
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2021.09.30Shivani Salhotra
App Retargeting

RevX Wins Gold at the MMA India Smarties 2021

Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
Read More
App Retargeting
Programmatic Advertising Strategies for Food Delivery Apps
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2021.08.18Shivani Salhotra
App Retargeting

Programmatic Advertising Strategies for Food Delivery Apps

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
Read More
App Retargeting
Full-funnel Programmatic for eCommerce Apps in The Privacy Era
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2021.06.30Shivani Salhotra
App Retargeting

Full-funnel Programmatic for eCommerce Apps in The Privacy Era

This is the first article on our latest content partnership with Singular. Here we cover how programmatic advertising can support Shopping apps growth on both LAT and no-LAT traffic. Programmatic...
Read More
Mobile Measurement
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
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2023.02.23Shivani Salhotra
Mobile Measurement

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
Read More
Incrementality
A Beginner’s Guide to Incrementality Testing
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2022.10.03Shivani Salhotra
Incrementality

A Beginner’s Guide to Incrementality Testing

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Read More
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
Read More
2021.08.03Shivani Salhotra
Incrementality

Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX

The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Read More
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
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2021.07.16Shivani Salhotra
Incrementality

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Read More
App Trends
RevX at Mobile Apps Unlocked (MAU) Vegas 2024
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2024.05.01Nikita Shrivastava
App Trends

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

RevX at Mobile Apps Unlocked (MAU) Vegas 2024 RevX at Mobile Apps Unlocked (MAU) Vegas 2024 Our team is fresh off our “MAU-cation” at MAU 2024, a premier event for...
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Behind the Scenes
Exploring Vietnam’s Thriving AD Tech Market: An In-Depth Discussion with Nick Ha
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2024.04.22Hansika Sana
Behind the Scenes

Exploring Vietnam’s Thriving AD Tech Market: An In-Depth Discussion with Nick Ha

We recently had a chance to interview Nick Ha, our Senior Sales Manager - SEA. It was an exciting conversation revolving around Vietnam’s thriving market and Nick’s extensive experience working...
Read More
Mobile Attribution
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
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2023.02.24Shivani Salhotra
Mobile Attribution

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
Read More
Mobile Attribution
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
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2022.11.02Shivani Salhotra
Mobile Attribution

Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
Read More
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
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2022.10.03Shivani Salhotra
Mobile Attribution

A Beginner’s Guide to Incrementality Testing

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
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Mobile Attribution
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
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2022.07.19Shivani Salhotra
Mobile Attribution

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
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Programmatic Advertising
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
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2023.05.01Shivani Salhotra
Programmatic Advertising

Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders

What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
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Programmatic Advertising
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
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2023.04.12Shivani Salhotra
Programmatic Advertising

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
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Programmatic Advertising
IPL 2023 Advertising Strategies: Boost App Growth with Programmatic
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2023.04.06Shivani Salhotra
Programmatic Advertising

IPL 2023 Advertising Strategies: Boost App Growth with Programmatic

The IPL season is upon us; a phenomenon that captures the entire nation’s eyeballs, hearts, and wallets. The Indian Premier League is a cricket festival in its own right. One...
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Programmatic Advertising
Programmatic Adoption in Fintech: Challenges and Opportunities
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2023.03.26Shivani Salhotra
Programmatic Advertising

Programmatic Adoption in Fintech: Challenges and Opportunities

The fintech growth story is one that’s unparalleled. Globally, financial services adoption was on the rise from 16% in 2015 to 64% in 2019. (EY) The pandemic accelerated this already...
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Programmatic Advertising
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
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2023.03.22Shivani Salhotra
Programmatic Advertising

Ramadan: Trends, Opportunities, and How to Seize Them in 2023

It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...
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Programmatic Advertising
Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
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2023.02.24Shivani Salhotra
Programmatic Advertising

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...
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Programmatic Advertising
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
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2023.02.24Shivani Salhotra
Programmatic Advertising

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
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Programmatic Advertising
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
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2023.02.23Shivani Salhotra
Programmatic Advertising

Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
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Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
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2023.02.08Shivani Salhotra
Programmatic Advertising

App Marketing During a Downturn: Set Your Priorities Right

Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...
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Programmatic Advertising
App Strategies to Navigate the Downturn: Expert Insights
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2022.12.03Shivani Salhotra
Programmatic Advertising

App Strategies to Navigate the Downturn: Expert Insights

Irreversible privacy changes, evolving measurement landscape, and the economic downturn. Three things app marketers wish they could stop thinking about! In the current economic climate, being nimble is the need...
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Programmatic Advertising
Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
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2022.11.02Shivani Salhotra
Programmatic Advertising

Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

App marketers today have various channels at their disposal. No matter how many channels you use, it’s crucial to know how each channel adds value to your business’s bottom line....
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Programmatic Advertising
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
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2022.08.02Shivani Salhotra
Programmatic Advertising

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
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Programmatic Advertising
Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?
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2022.07.19Shivani Salhotra
Programmatic Advertising

Audience Segmentation: How Well Do You Know Your User Journey, and Why Does It Matter?

In today’s age, mobile advertising currency is measured in the form of audience segmentation and not impressions. A winning campaign now translates to the brand’s ability to convert prospects into...
Read More
Programmatic Advertising
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
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2021.10.26Shivani Salhotra
Programmatic Advertising

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
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Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
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2021.08.18Shivani Salhotra
Programmatic Advertising

Programmatic Advertising Strategies for Food Delivery Apps

As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...
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Programmatic Advertising
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
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2021.07.16Shivani Salhotra
Programmatic Advertising

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
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Programmatic Advertising
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
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2021.05.21Shivani Salhotra
Programmatic Advertising

Programmatic Strategy for eCommerce Apps – eTail Asia Recap

Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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Incrementality
RevX at Mobile Apps Unlocked (MAU) Vegas 2024
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2024.05.01Nikita Shrivastava
Incrementality

RevX at Mobile Apps Unlocked (MAU) Vegas 2024

RevX at Mobile Apps Unlocked (MAU) Vegas 2024 RevX at Mobile Apps Unlocked (MAU) Vegas 2024 Our team is fresh off our “MAU-cation” at MAU 2024, a premier event for...
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App Trends
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
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2022.02.07Shivani Salhotra
App Trends

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
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App Trends
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
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2021.11.23Shivani Salhotra
App Trends

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
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App Trends
Programmatic Strategy for eCommerce Apps – eTail Asia Recap
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2021.05.21Shivani Salhotra
App Trends

Programmatic Strategy for eCommerce Apps – eTail Asia Recap

Martje, CRO of RevX, alongside Thomas W. from Foodpanda, Jayan Dy from SM Retail, Sharon Gai from Alibaba Group and Mike Ghasemi from Mike Ghasemi Research Pte Ltd, discussed how...
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Behind the Scenes
Exploring Vietnam’s Thriving AD Tech Market: An In-Depth Discussion with Nick Ha
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2024.04.22Hansika Sana
Behind the Scenes

Exploring Vietnam’s Thriving AD Tech Market: An In-Depth Discussion with Nick Ha

We recently had a chance to interview Nick Ha, our Senior Sales Manager - SEA. It was an exciting conversation revolving around Vietnam’s thriving market and Nick’s extensive experience working...
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Behind the Scenes
Successful Sales in AdTech with Isha Verma
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2023.12.29Hansika Sana
Behind the Scenes

Successful Sales in AdTech with Isha Verma

We recently had a chat with Isha Verma, our Senior Sales Executive and had a conversation about building a successful sales career in Ad Tech and working in the Ad...
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Behind the Scenes
Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet
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2023.05.08Shivani Salhotra
Behind the Scenes

Managing Multiple Hats as a RevOps Manager: Behind the Scenes with Prabhpreet

Prabhpreet is our Manager, Revenue Operations & Sales. He leads the RevOps function, working closely with the senior team to maximize revenue. This week, we sat with him to understand...
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Behind the Scenes
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
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2023.04.12Shivani Salhotra
Behind the Scenes

Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba

Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
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Behind the Scenes
CPM Bargainer for Programmatic Advertising – Behind the Scenes
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2023.02.24Shivani Salhotra
Behind the Scenes

CPM Bargainer for Programmatic Advertising – Behind the Scenes

As a part of Behind the Scenes @RevX , we sat down with Mayur Dangar, Data Scientist at RevX to learn about all things data! Real-time bidding enables advertisers to...
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Behind the Scenes
Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava
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2022.08.09Shivani Salhotra
Behind the Scenes

Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava

Our Behind the Scenes @ RevX series showcases our expert team members who work to serve our clients and develop our state-of-the-art programmatic platform. Get to know the faces behind...
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Behind the Scenes
Learning and Excelling at Campaign Management with Madhuri Dv
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2022.08.04Shivani Salhotra
Behind the Scenes

Learning and Excelling at Campaign Management with Madhuri Dv

In this chapter, we caught up with Madhuri to chat about her role in Campaign Management and find out what keeps her engaged with her work. Continue reading for a...
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Behind the Scenes
Improving Campaign Execution with Kush Shah
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2022.06.02Shivani Salhotra
Behind the Scenes

Improving Campaign Execution with Kush Shah

Campaign Management is at the core of what RevX does for its clients. We got a sneak peek from Kush at what it takes to manage the campaigns of so...
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Behind the Scenes
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
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2022.02.22Shivani Salhotra
Behind the Scenes

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
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Behind the Scenes
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
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2021.06.21Shivani Salhotra
Behind the Scenes

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
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Behind the Scenes
Data Analysis and Team Work: An Interview with Our Product Director
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2021.05.26Shivani Salhotra
Behind the Scenes

Data Analysis and Team Work: An Interview with Our Product Director

For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
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eCommerce
Why it Makes Sense to Invest in App Retargeting During a Festive Season
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2022.02.27Shivani Salhotra
eCommerce

Why it Makes Sense to Invest in App Retargeting During a Festive Season

A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
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eCommerce
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
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2022.02.07Shivani Salhotra
eCommerce

Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
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Gaming
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
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2021.10.26Shivani Salhotra
Gaming

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
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Creative Innovation
Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats
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2022.08.02Shivani Salhotra
Creative Innovation

Ad Creative Excellence: Beginner’s Guide to Choosing Ad Formats

In the attention economy, consumer attention is the most valuable commodity – a finite one. With infinite brands battling it out for the same resource, even the most enticing advertisement...
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Product
Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns
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2023.02.24Shivani Salhotra
Product

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it’s crucial to running successful digital marketing campaigns. As you seek out the best DSP for...
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Product
Engineering a Best-in-class Programmatic Platform with Manhar Sapariya
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2022.02.22Shivani Salhotra
Product

Engineering a Best-in-class Programmatic Platform with Manhar Sapariya

This week, we talked with Manhar to unveil a bit more about what happens behind the scenes in Engineering and find out what keeps this Engineering lead busy. How did...
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Product
Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX
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2021.06.21Shivani Salhotra
Product

Product Innovation and Building Holistic Advertising Platforms – with Partha Kataky, Product Manager @RevX

How did you get into Product Management, and where did it all start?  I have always aspired to a product management role, and this wish helped me transition to the...
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Product
Data Analysis and Team Work: An Interview with Our Product Director
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2021.05.26Shivani Salhotra
Product

Data Analysis and Team Work: An Interview with Our Product Director

For our first interview for Behind the Scenes @ RevX, we had an interactive conversation with Pranesh Sharma, a Product Manager at RevX to find out more about what goes...
Read More