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Featured Post

Vietnam’s Thriving AD Tech Market with Nick Ha
April 21, 2024

We recently had a chance to interview Nick Ha, our Senior Sales Manager - SEA. It was an exciting conversation revolving around Vietnam’s thriving market and Nick’s extensive experience working...

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Expanding the Japanese Market with Tomohisa Akiba
Programmatic Advertising
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
12 Feb 2024Nikita Shrivastava
Programmatic Advertising
Expanding the Thriving Japanese Market: An Interview with Tomohisa Akiba
Tomohisa Akiba is our Business Director for Japan. He has been expanding RevX’s business in the Japanese market for nearly three years now. As a part of our #behindthescenes series,...
A banner highlighting the need to ask for transparency in digital advertising.
移动端数据
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
15 Jan 2024Nikita Shrivastava
移动端数据
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
移动端数据
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
15 Jan 2024Nikita Shrivastava
移动端数据
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...

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Programmatic Advertising
DCO Ads for Travel Apps:
Why it’s the Winning Formula
26 Oct 2023Nikita Shrivastava
Programmatic Advertising
DCO Ads for Travel Apps:
Why it’s the Winning Formula
Travel means something unique to each of us. It’s whatever floats your boat, flies your plane, runs your car.. you get the drift! For travel apps, this is an opportunity...
Privacy-first Programmatic Landscape
数据安全
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
18 May 2023Nikita Shrivastava
数据安全
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Privacy-first Programmatic Landscape
数据安全
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
18 May 2023Nikita Shrivastava
数据安全
Navigating the Privacy-first Programmatic Landscape: Trends and Opportunities
As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in a world where user privacy is paramount, it must evolve to stay relevant. Privacy will...
Programmatic Advertising in a Privacy-first World
数据安全
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
01 May 2023Nikita Shrivastava
数据安全
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
Programmatic Advertising in a Privacy-first World
数据安全
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
01 May 2023Nikita Shrivastava
数据安全
Programmatic Advertising in a Privacy-first World: Insights from Industry Leaders
What do we mean by a privacy-first world? What does it mean for various app verticals? How has it impacted the app business? In a world where privacy is king,...
创意创新
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
26 Oct 2021Nikita Shrivastava
创意创新
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....
Ad Fraud Detection in the Post-iOS 14 Era
数据安全
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
10 Mar 2021Nikita Shrivastava
数据安全
Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts
In this blog, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their insights on fighting ad fraud and what iOS 14 means for fraud detection.  Preventing ad...