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Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success
February 24, 2023

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a...

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Beginner’s Guide to Incrementality Testing
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
03 Oct 2022Lauren Heineck
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Driving Incremental Growth for Mobile Apps
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
03 Aug 2021Lauren Heineck
Privacy
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Incremental Lift in Marketing
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
16 Jul 2021Lauren Heineck
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...
Understanding Incrementality in Advertising
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
17 Feb 2020Lauren Heineck
Incrementality
Understanding Incrementality – The Key to Measuring Your Advertising Impact
Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your...