1.3X – Improvement in Conversion Rate
2.8X- Increase in monthly Conversions

1.7X -Drop in CPA

See how we drove game-changing results for First Games.

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How First Games tripled their monthly conversions with RevX

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A Beginner’s Guide to Incrementality Testing
October 3, 2022

"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...

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Mobile Attribution
A Beginner’s Guide to Incrementality Testing
2022 Oct 03Lauren Heineck
Mobile Attribution
A Beginner’s Guide to Incrementality Testing
"Correlation doesn’t imply causation." That’s a phrase most marketers have had to learn the hard way. In a complex digital ecosystem, a prospect is exposed to multiple channels before a...
Image representing incremental app growth
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
2021 Aug 03Lauren Heineck
Incrementality
Driving Incremental Growth for your Mobile App: Insights from Adjust + RevX
The shockwaves of Apple's privacy changes were long announced, and the most prepared players in the industry, attribution partners, and programmatic platforms alike, are now ready to face the new...
Photo representing incrementality test reports
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
2021 Jul 16Lauren Heineck
Incrementality
Incremental Lift: Measuring Marketing Efforts Beyond Attribution
As the advertising landscape keeps evolving toward user privacy, the methods we used until now to measure the effectiveness and value of our ad campaigns also need to be rethought...