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Playable Ads That Convert: Stats and Strategies for Mobile Game Success
April 16, 2025

In 2024 mobile users worldwide spent an average of 4 hours and 37 minutes daily on their smartphones, with gaming apps accounting for a significant portion of this engagement. However,...

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Ramadan Trends and Opportunities 2023
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
22 Mar 2023Lauren Heineck
App Retargeting
Ramadan: Trends, Opportunities, and How to Seize Them in 2023
It’s the busiest season of the year for Indonesian app marketers. The holy month of Ramadan is nearing, and it’s no surprise that the country with the largest Muslim population...

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Building Relationships in the SEA Market with Yiwen
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
21 Mar 2023Lauren Heineck
App Retargeting
Building Resilient Relationships in the SEA market – An Interview with Yiwen
Yiwen Wong is our Lead Account Manager handling the SEA market. We caught up with her to understand the dynamics of her work and what that means to her.  Tell...
App Marketing During a Downturn
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
08 Feb 2023Lauren Heineck
Programmatic Advertising
App Marketing During a Downturn: Set Your Priorities Right
Doing more with less is certainly the motto of the year for app marketers. With the economic uncertainty still hanging over our heads, being nimble is crucial. For app businesses, one thing...

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Software Engineering with Ashish Kumar
App Retargeting
A Look into Software Engineering with Ashish Kumar
10 Jun 2022Lauren Heineck
App Retargeting
A Look into Software Engineering with Ashish Kumar
In this Behind the Scenes at RevX, we caught up with Ashish Kumar to find out what he enjoys working on and how it is like to work with a large Engineering...
Invest in App Retargeting During Festive Season
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
27 Feb 2022Lauren Heineck
App Retargeting
Why it Makes Sense to Invest in App Retargeting During a Festive Season
A common misconception is that re-engagement during sales doesn’t make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal...
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App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
07 Feb 2022Lauren Heineck
App Retargeting
Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile...
App Retargeting Post-Travel Restrictions
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
23 Nov 2021Lauren Heineck
App Retargeting
With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.
Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile...
Programmatic Advertising for Mobile Gaming
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
26 Oct 2021Lauren Heineck
User Acquisition
Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth
Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time....

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Highlighting RevX's achievements at MMA Smarties
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
30 Sep 2021Lauren Heineck
App Retargeting
RevX Wins Gold at the MMA India Smarties 2021
Not one, not two, not three, but four awards from the prestigious MMA Smarties India 2021! RevX programmatic platform is honored to have won three gold awards at the campaign...
Programmatic Advertising for Food Delivery Apps
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
18 Aug 2021Lauren Heineck
Programmatic Advertising
Programmatic Advertising Strategies for Food Delivery Apps
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find the right audience. Food delivery services have...