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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
January 15, 2024

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...

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A banner highlighting the need to ask for transparency in digital advertising.
移动端数据
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
15 Jan 2024Nikita Shrivastava
移动端数据
Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength
Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply...
移动端数据
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
15 Jan 2024Nikita Shrivastava
移动端数据
Understanding View-Through Attribution (VTA) for Programmatic Ad Campaigns
In the world of programmatic advertising, understanding the nuances of attribution models is crucial. The two most popular attribution models are view-through attribution (VTA) and click-through attribution (CTA). Each offers...
Understanding View-Through Attribution
移动端数据
The Essential Guide to Understanding View-Through Attribution (Infographic)
18 Mar 2021Nikita Shrivastava
移动端数据
The Essential Guide to Understanding View-Through Attribution (Infographic)
Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails, how to employ it correctly, and why it matters for performance marketers.  What is view-through...
Unlocking Subscription Revenue with Adjust
移动端数据
Unlocking Subscription Revenue: Insights from Adjust
02 Mar 2021Nikita Shrivastava
移动端数据
Unlocking Subscription Revenue: Insights from Adjust
In our latest guest post, Adjust discuss the importance of event tracking for the success of subscription apps advertising campaigns. We deep dive into how measurement and tracking empower app...