Mobile Ad Creative

• Test
• Test 2

Test 3 and 4 and 5

What you can not measure, you can not improve.

What you can not rightly attribute, you can not replicate.

We asked you what the biggest challenge you face in attribution is and the answers ranged from incorrect correlations to measuring brand performance.

• • Testinge you face in attribution is and the answers ranged from incorrect correlations to measuring brand performance.
  • e you face in attribution is and the answers ranged from incorrect correlations to measuring brand performance.
  • e you face in attribution is and the answers ranged from incorrect correlations to measuring brand performance.
  • e you face in attribution is and the answers ranged from incorrect correlations to measuring brand performance.
  • — one that has been exposed to the ads (test group) and one that has not been (control group). 
• — one that has been exposed to the ads (test group) and one that has not been (control group). 

  
  Today we cover how incrementality testing/uplift measurement solves this. 💡

— Understanding the e you face in attribution is and the answers ranged from incorrect correlations to measuring brand performance.ence groups — one that has been exposed to the ads (test group) and one that has not been (control group).

 

1. What kind of user data is collected and processed by the platform? It’s okay if the technicalities sound strange. Here’s how you can do a basic hygiene check to ensure that you’re working with trusted partners. 
2. Does the company sell its clients’ audiences to third parties? Let’s face it; programmatic is no rocket science but can certainly seem so for the uninitiated. Especially for fintech, programmatic advertising is still a fairly new idea. 
3. Will the company use client data for other advertisers’ campaign.Let’s face it; programmatic is no rocket science but can certainly seem so for the uninitiated. Especially for fintech, programmatic advertising is still a fairly new idea.